I hustled my way to where I am today, so you and your brand don't have to.
With 5+ years of experience in B2B & B2C growth marketing, I specialize in Content Writing, Paid Ads, CRM Automation, and GTM Strategies that make brands like yours unforgettable. My expertise has helped brands in blending data with storytelling to build high-performing campaigns.
Build a community for people you cater to, through you.
Run high-ROI campaigns.
Convert leads with personalized communication.
Data-backed marketing for scaling businesses from the start.
India’s largest online automobile marketplace, connecting buyers and sellers with AI-driven pricing insights and seamless transactions.
India’s largest online automobile marketplace, connecting buyers and sellers, faced these issues:
- Cloud services platform was bleeding leads due to low quality lead extraction and poor engagement
- Emails were not converting, with stagnant click-through rates.
- Lead nurturing was non-existent, causing missed revenue opportunities.
- Crafted hyper-personalized email sequences based on behavioral triggers & segmentation.
- Built a content framework that directly addressed customer pain points.
- Automated lead nurturing with a CRM tool, Pipedrive.
- A/B tested subject lines, copy, and CTA buttons to maximize conversions.
reducing unqualified sales calls
improving no. of demos scheduled through emails
enhancing pipeline efficiency
Lesson Learned: When emails and leads feel like a conversation, they don't get ignored.
A leading B2B ECommerce platform for Ayurvedic doctors, offering a seamless marketplace for authentic Ayurvedic medicines and digital practice management.
India’s leading B2B E-Commerce platform for Ayurveda doctors, faced these issues:
- The brand was burning cash—high CPL, and an underperforming ROAS.
- No proper ad creative testing was in place, making campaigns unpredictable.
- Budgets were scattered, with no focus on high-intent users.
- A/B tested ad creatives, copy, and landing pages to find winning combinations.
- Deployed laser-focused lookalike & retargeting campaigns to warm audiences.
- Optimized messaging with scroll-stopping hooks & offers.
- Reallocated budgets to high-performing ad sets instead of wasteful spending.
Return on ad spend tripled through strategic optimization
Significant decrease in cost per lead
Dramatic improvement in paid campaign performance
Lesson Learned: Creative testing & budget reallocation are non-negotiable.—
A premium US-based D2C wellness brand specializing in natural supplements, skincare products, learning modules and holistic health solutions.
US-based D2C wellness brand offering skincare products to supplements, faced these issues:
- The brand struggled with low organic traffic, contributing to 70% dependency on paid ads
- Product pages had low engagement & conversion rates due to weak descriptions
- Blog content was ranking beyond page 3 on Google, missing key traffic opportunities
- Revamped product descriptions, integrating SEO, benefits-focused copy
- Developed downloadable guides, FAQs, and wellness collaterals to increase engagement
- Used internal linking & schema markup to improve site structure and search visibility
- Created a pillar-cluster blog strategy, targeting long-tail keywords with low competition
from product pages with optimized descriptions
indicating higher engagement on website
from 8K to 25K monthly visits in 6 months
Lesson Learned: SEO-driven content isn’t just about traffic—it’s more of a free of cost revenue you can get.
Follow me on https://www.linkedin.com/in/richamalik/
Send an email on [email protected]
Let's Build & Scale Together!
I help founders find their voice, show up on LinkedIn like they mean it, and get people to actually care without the agency nonsense.